Crosskix
About Crosskix
Crosskix makes hybrid water shoes designed to move between water, trail and everyday wear — a category where customers want to see the product in action and quickly understand which model suits their use case. The brand's existing Shopify store was due for a full visual and structural refresh: product storytelling was thin, the buying journey wasn't optimized for how outdoor and sports-shoe shoppers compare options, and the technical foundation needed work before any serious SEO push could pay off.
The challenge
Crosskix — a footwear brand built around lightweight hybrid water shoes for sports, hiking and everyday wear — needed a complete website redesign to better showcase its products and convert more visitors into customers.
Our approach
We redesigned and rebuilt the entire Shopify storefront from the ground up — new theme, refreshed UX and product page layouts, and a stronger technical SEO foundation to help the catalog get found and indexed properly.
- 1
Discovery & UX mapping
We studied the brand, its product range and its customers' buying journey — from first landing on a collection page to comparing models and checking out — and mapped out where the existing experience was losing people.
- 2
Full theme redesign
We designed and built a new Shopify theme from scratch: a bolder homepage that tells the brand's story, redesigned collection and product pages that make it easy to compare models, and a streamlined cart and checkout flow.
- 3
Content & product page rebuild
Every product page was rebuilt with clearer imagery placement, structured specs, and copy written to answer the questions shoppers actually have before buying footwear online.
- 4
Technical SEO foundation
We fixed crawlability and indexing issues, improved page-load performance, implemented structured data for products and collections, and set up the on-page foundation needed for the catalog to rank.
What we delivered
- A complete from-scratch Shopify theme redesign matched to the brand's identity
- Redesigned collection and product page templates built around how shoppers compare footwear
- A streamlined, mobile-first checkout experience
- A technical SEO foundation — speed, crawlability and structured data — ready to support organic growth
Services involved
- Shopify Development
- Web Design
- Technical SEO
What we tracked
Site experience & search foundation
Where things stand
A faster, fully redesigned storefront with a cleaner buying journey and a technical SEO base built for sustainable organic growth.
What's next
With the redesign live, the next phase is building out organic visibility on top of the new technical foundation — we'll share visibility and traffic progress as that work develops.
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