Hermosa HQ
About Hermosa HQ
Hermosa Car Care sells premium ceramic coatings and detailing products into a category where buyers do real research — comparing protection levels, durability, application methods and reviews before choosing a product. The brand came to us pre-launch, needing a Shopify store built from the ground up, and a long-term plan for building organic visibility in a niche where a handful of established players already dominate search results.
The challenge
Hermosa Car Care — a New Zealand brand selling premium ceramic coatings and car-detailing products — needed a Shopify storefront built from scratch and an ongoing SEO program to build organic visibility in a competitive niche.
Our approach
We built the Shopify store end-to-end — theme, product pages and checkout experience — and now run an ongoing SEO program covering technical health, on-page optimization and content for the car-care category.
- 1
Store build from scratch
We designed and built the entire Shopify storefront from zero — theme, product and collection page templates, and a checkout experience suited to how detailing customers shop and compare products.
- 2
Category & keyword mapping
We mapped the car-care and ceramic-coating category — the products, comparisons and questions buyers search for — to plan a realistic path to visibility against established competitors.
- 3
On-page & technical foundation
We built the on-page SEO foundation across product and category pages, and addressed the technical health items that needed to be right before content and links could compound.
- 4
Ongoing monthly SEO program
We now run an active, ongoing program — ongoing on-page refinement, technical monitoring and content — built to grow rankings and organic traffic month over month.
What we delivered
- A complete, from-scratch Shopify storefront — theme, product pages and checkout
- A category and keyword roadmap built for a competitive car-care niche
- A technical and on-page SEO foundation built before scaling content and links
- An active, ongoing monthly SEO program currently in motion
Services involved
- Shopify Development
- Web Design
- On-Page SEO
- Technical SEO
What we tracked
Organic visibility & traffic (ongoing)
Where things stand
A fully built Shopify storefront live in market, with an active monthly SEO program continuing to build rankings and organic traffic.
What's next
The SEO program is active and ongoing — we'll share traffic and ranking progress here as the program builds month over month.
Want a project like this for your brand?
Tell us where you're starting from and where you want to go — we'll show you the fastest credible path there.