Shop Boem

About Shop Boem

Shop Boem operates with both an online WooCommerce store and a real-world local presence, which meant its growth depended on showing up in two different kinds of searches at once: broad product searches from online shoppers, and local 'near me' and map-pack searches from people nearby who were ready to visit or buy locally. The store's WooCommerce setup and Google Business Profile weren't yet optimized to capture either audience as effectively as they could.

The challenge

The brand needed stronger local visibility to support both online and in-store demand.

Our approach

Optimized the WooCommerce store, built out local landing pages and strengthened the Google Business Profile presence.

1. 1

   Local & on-site audit

   We reviewed the WooCommerce store's technical and on-page setup alongside the brand's Google Business Profile, citations and local search presence to find the biggest gaps.

2. 2

   Store optimization

   We optimized product and category pages on the WooCommerce store — improving structure, on-page SEO and page experience to support both organic and local search performance.

3. 3

   Local landing pages

   We built out dedicated local landing pages structured around the areas and 'near me' terms the brand's customers actually search for.

4. 4

   Google Business Profile program

   We strengthened and actively manage the brand's Google Business Profile — categories, photos, posts and review strategy — to improve visibility in local map-pack results.

What we delivered

• An optimized WooCommerce storefront with improved on-page structure
• New local landing pages targeting 'near me' and area-specific searches
• A strengthened, actively managed Google Business Profile presence
• A combined local + organic visibility strategy connecting online and in-store demand

Services involved

• WooCommerce Development
• Local SEO
• GMB Services